Work
Selected works across 8+ years of my career.
Design-to-Code
A systematic AI-driven bridge from design handoff to code preview.
AI & Design Tooling·2026
Tokopedia PLUS
From stagnant growth to the platform’s #1 GMV lifter of the year.
Membership & Subscription·2025
TikTok Shop Linkshare
A regional affiliate link sharing that scaled globally.
Creator & Affiliate·2024
Tokopedia Content Ecosystem
Designing a new way of shopping experience in the era of content.
Social Commerce·2023
Design
Principles
Relevant
As a customer, I can see needed and relatable information at the right moment.
Tokopedia NEST
Design
Principles
Reliable
As a customer, I get consistently good quality service and product, and can complete my task easily.
Tokopedia NEST
Design
Principles
Engaging
As a customer, I get attracted that it makes me want to interact and be immersed in the meaningful experience throughout the journey.
Tokopedia NEST
Design
Principles
Empowering
As a customer, I can get the support to have the ability to move forward and achieve my goals.
Tokopedia NEST
Tokopedia NEST Design Principles
A shared design language, built collaboratively with the whole org.
Design Operations·2022