Dicki Dahrurozak is a design leader devoted to great products and the people who make them.
Design leader with 8+ years in product design and 5+ years leading teams. Currently at ByteDance strengthening Southeast Asia commerce through Tokopedia and TikTok Shop.
Led and scaled high-performing design teams by prioritizing culture, talent regeneration, and diversity.
Deep hands-on expertise in the commerce industry, covering full-funnel experiences from front to back.
Shipped experiences across major Southeast Asian markets with a unified global vision.
About
A bit about me.
Raised in a small town, I’ve always noticed when something is well-crafted. Following years in the commerce industry, from Tokopedia to TikTok Shop, I see my role less as a soloist and more as a conductor.
Read moreLeadership
How I lead.
I approach leadership through a few core principles that have held true across every team I've built. The role is a continuous balancing act, navigating daily complexities while keeping everyone aligned toward a shared goal.
Read moreWork
Selected work.
Tokopedia PLUS
From stagnant growth to be the platform's #1 GMV lifter.
TikTok Shop SEA Linkshare
External affiliate experience across 6 SEA countries; peak $150K GMV at 11.11.
Unified Feed
The home and discovery surfaces that later enabled TikTok short video on Tokopedia.