Dicki Dahrurozak is a design leader devoted to great products and the people who make them.
Design leader with 8+ years in product design and 5+ years leading teams. Currently at ByteDance strengthening Southeast Asian commerce through Tokopedia and TikTok Shop.
Led and scaled high-performing design teams by prioritizing culture, talent regeneration, and professionalism.
Deep hands-on expertise in the commerce industry, covering full-funnel experiences from front to back.
Shipped experiences across major Southeast Asian markets with a unified global vision.
About
A bit about me.
Raised in a small town, I’ve always noticed when something is well-crafted. After years in commerce, from Tokopedia to TikTok Shop, I now see my role less as a soloist and more as a conductor.
Read moreLeadership
How I lead.
I approach leadership through a few core principles that have held true across every team I've built. The role is a continuous balancing act, navigating daily complexities while keeping everyone aligned toward a shared goal.
Read moreWork
Selected works.
Design-to-Code
A systematic AI-driven bridge from design handoff to code preview.
AI & Design Tooling·2026
Tokopedia PLUS
From stagnant growth to the platform’s #1 GMV lifter of the year.
Membership & Subscription·2025
Design
Principles
Relevant
As a customer, I can see needed and relatable information at the right moment.
Tokopedia NEST
Design
Principles
Reliable
As a customer, I get consistently good quality service and product, and can complete my task easily.
Tokopedia NEST
Design
Principles
Engaging
As a customer, I get attracted that it makes me want to interact and be immersed in the meaningful experience throughout the journey.
Tokopedia NEST
Design
Principles
Empowering
As a customer, I can get the support to have the ability to move forward and achieve my goals.
Tokopedia NEST
Tokopedia NEST Design Principles
A shared design language, built collaboratively with the whole org.
Design Operations·2022